Best in Show: New York Toy Fair 2015 Awards

EDandG Toy Fair Award

Once a year, toy makers and toy buyers of the world get together in New York for a 4-day extravaganza called Toy Fair. It is a showcase of  the latest and greatest playthings for kids of all ages and an opportunity for retail toy buyers to make their predictions for which toys they think kids will prefer. What they buy determines what will be under the Christmas tree, Chanukah menorah and everybody's favorite, the generic, non-religious, holiday evergreen. I've attend Toy Fair every year since I was 20. That's over 300 years in dog time. I go there to see the new toys, meet colleagues, and pick up projects for my branding agency,  Einstein da Vinci & Goldenberg. I used to go to Toy Fair to see .. It is with great … [Read more...]