Best in Show: New York Toy Fair 2015 Awards

EDandG Toy Fair Award

Once a year, toy makers and toy buyers of the world get together in New York for a 4-day extravaganza called Toy Fair. It is a showcase of  the latest and greatest playthings for kids of all ages and an opportunity for retail toy buyers to make their predictions for which toys they think kids will prefer. What they buy determines what will be under the Christmas tree, Chanukah menorah and everybody's favorite, the generic, non-religious, holiday evergreen. I've attend Toy Fair every year since I was 20. That's over 300 years in dog time. I go there to see the new toys, meet colleagues, and pick up projects for my branding agency,  Einstein da Vinci & Goldenberg. I used to go to Toy Fair to see .. It is with great … [Read more...]

READING. ‘RITING. RESPECT. New Texas Toy, Stickman Stew®, Helps Parents With Back-to-School Transition.

SMS all four characters

FOR IMMEDIATE RELEASE SEPTEMBER 3, 2014 ROCKPORT, TX STICKMAN STEW & The Gold Heart Crew ™, a new plush toy line from Jane Guinn, Rockport inventor, helps parents teach the value of respect so that the back-to-school transition is easier. Guinn explains, “Our toys offer a simple lesson that triggers a child's understanding of empathy. Once a child appreciates The Golden Rule, his or her chance for success at school, especially during back-to-school time, increases significantly.” Children who are empathetic are better listeners. Children who listen well, tend to excel. Numerous studies in the US and elsewhere support Guinn's approach. When children are encouraged to develop good attitudes towards themselves, their learning, … [Read more...]

STICKMAN STEW® Earns Coveted Parent Tested Parent Approved (PTPA) Seal of Approval

PTPA award

FOR IMMEDIATE RELEASE ROCKPORT, TX, September 3, 2014 The new, popular toy line known as STICKMAN STEW® & The Gold Heart Crew (tm) has been awarded the coveted PTPA Winner's Seal of Approval. PTPA Media has North America's largest volunteer parent testing community, with over 60,000 parents, and was rated the Most Trusted Seal by 22,000 parents. Company owner and toy developer Jane Guinn, responds to the news,“We're thrilled! It's a special honor for us because the PTPA Award—more than others—really matters to parents.” The colorful toy line known as STICKMAN STEW & The Gold Heart Crew competed among many product entries from across North America to earn the PTPA™ Seal. The plush line of fun, colorful, posable characters … [Read more...]