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March 10, 2015 by admin

Best in Show: New York Toy Fair 2015 Awards

Once a year, toy makers and toy buyers of the world get together in New York for a 4-day extravaganza called Toy Fair. It is a showcase of the latest and greatest playthings for kids of all ages and an opportunity for retail toy buyers to make their predictions for which toys they think kids will prefer.

What they buy determines what will be under the Christmas tree, Chanukah menorah and everybody’s favorite, the generic, non-religious, holiday evergreen.

I’ve attend Toy Fair every year since I was 20. That’s over 300 years in dog time. I go there to see the new toys, meet colleagues, and pick up projects for my branding agency, Einstein da Vinci & Goldenberg.

I used to go to Toy Fair to see ..

…toys I launched…

…toys I marketed …

… toys I created…

It is with great pleasure that I announce Einstein da Vinci & Goldenberg’s Best in Show – Toy Fair 2015 Awards.

In the the two days I attended Toy Fair, 10 toys were so unique, creative or so cool they won a Best of Show – Toy Fair 2015 Award. Without divulging too much, here’s a rundown of the Winners.

1. Slime Baff: This toy turns bathtub water into slime!
2. IO Hawk: Another toy is a real personal transporter that can whisk you from here to there.
3. Pet Dino: It’s alive! A dinosaur toy filled with live one-celled bacteria that glows in the dark.
4. Loot Crate: A mystery toy. You never know what you’re getting, but you’re getting a lot!
5. Goldie Blox: A building toy for boy? No, girls!
6. Übertüb: A classic toy. Reinvented.
7. Chocolate Picture Maker: A delicious toy you can eat.
8. Insta-Snow and Sick! Science Kits: Two scientific toys that are amazing!
9. Crush It! and E-Z Grip Ball: A re-invented baseball bat and a ball that bounces on sand!
10. Air Pogo Xtreme and Zipline Fun Xtreme: High flying fun! A pogo stick on a rope and a make-over of the zipline.

Want to read more about the awards? Join me over at my other site, 10MinutesOfBrilliance.com

September 3, 2014 by admin

READING. ‘RITING. RESPECT. New Texas Toy, Stickman Stew®, Helps Parents With Back-to-School Transition.

FOR IMMEDIATE RELEASE
SEPTEMBER 3, 2014
ROCKPORT, TX

STICKMAN STEW & The Gold Heart Crew ™, a new plush toy line from Jane Guinn, Rockport inventor, helps parents teach the value of respect so that the back-to-school transition is easier. Guinn explains, “Our toys offer a simple lesson that triggers a child’s understanding of empathy. Once a child appreciates The Golden Rule, his or her chance for success at school, especially during back-to-school time, increases significantly.” Children who are empathetic are better listeners. Children who listen well, tend to excel.

Numerous studies in the US and elsewhere support Guinn’s approach. When children are encouraged to develop good attitudes towards themselves, their learning, character development and test scores leap. As a result, smart Texas schools are starting to offer programs to help students develop key character strengths. “And we want to work with them. Teaching is tough. We want to make it easier for all,” says Guinn.

The popular toy line known was recently awarded the coveted PTPA Winner’s Seal of Approval. PTPA Media has North America’s largest volunteer parent testing community, with over 60,000 parents, and was rated the Most Trusted Seal by 22,000 parents. The innovative brand competed among many product entries from across North America to successfully earn the PTPA™ Seal.

The vibrant, posable characters are supported by a meaningful call to action tag line, “Respect. Pass It On!” and were designed to inspire imaginary play. “I think parents and children on occasion benefit from putting aside electronic devices and just letting the mind day dream and create ideas.”

Guinn, whose title is Champion of a Respectable Enterprise, created the colorful toy line line in recognition of a child’s first depiction of his or her world: a stick figure. “It’s a universal symbol. Children the world over draw stick figures.”

Apart from STICKMAN STEW, The Gold Heart Crew” consists of STICKKID SID, STICKGIRL SHIRL and STICKGAL SAL. Each of the toys feature a heart of gold; a cute reminder that we are all bound by a single common attribute: our hearts. Parents may purchase the toys, which range from $7.00 to $9.95 each, from the company’s web site www.stickmanstew.com.

Media inquiries:
Jack Goldenberg@mac.com
973.590.7343
Einstein, daVinci & Goldenberg, LLC.
Denville, NJ 07843

September 3, 2014 by admin

EINSTEIN, DaVINCI & GOLDENBERG SIGNED BY ROCKPORT’S STICKMAN STEW ®.

FOR IMMEDIATE RELEASE
ROCKPORT, TX, September 3, 2014

STICKMAN STEW LLC, a Rockport, TX based toy company, recently hired veteran children’s marketer, Einstein, da Vinci & Goldenberg to promote its posable plush line of characters known collectively as STICKMAN STEW® and The Gold Heart Crew™.

CEO Jane Guinn named the New Jersey based agency to help launch the brand’s marketing program, adding “They’re strong in the toy area and I know this team is the best match for STICKMAN STEW.”

The award-winning toy company’s immediate plans include promoting the value of respect among children and parents, using the tag line “Respect. Pass it on!”

Jack Goldenberg, an industry veteran known for his kid and toy marketing expertise, adds “Texans have big hearts. Our toy characters all feature a gold heart. Now we’re about to prove Texas’s slogan, The Friendly State, and demonstrate exactly how Texas children lead the nation in doing the right thing.”

Goldenberg has helped launch such industry icons as McDonald’s Happy Meal, Cabbage Patch Kids, Pop Rocks candy and the Pee-wee Herman line of toys owned by CBS TV and marketed by Matchbox.

The agency already has designed several innovative kid directed promotions to be launched over the fall with a big surprise planned for the holiday season. According to Goldenberg, “This Holiday Season is going to be among the happiest for many Texas children.”

Rounding out the team are social media expert Lesley Vander Welle and communications specialist E Bingo Wyer. Vander Welle is recognized for her unique streamlined social media plans that quickly build engaged and meaningful vibrant communities, often in support of social causes. With 17 years experience as a communications consultant, building a relevant Montessori identity within her community, Vander Welle brings considerable children and education expertise. Wyer’s background includes senior management with several 4 A’s Agencies; she is a contributor to a variety of leading newspapers and consumer and trade magazines.

STICKMAN STEW & The Gold Heart Crew was recently awarded the coveted Parent Tested Parent Approved Winner’s Seal of Approval. PTPA Media has North America’s largest volunteer parent testing community, with over 60,000 parents, and was rated the Most Trusted Seal by 22,000 parents.
Product initially will be sold to parents and children through the company’s web site, StickmanStew.com

For media inquiries:
EBWyer@edandgcorp.com
212.688-2227
917.679-0974
Einstein, daVinci & Goldenberg, LLC.
Denville, NJ 07843

September 3, 2014 by admin

STICKMAN STEW® Earns Coveted Parent Tested Parent Approved (PTPA) Seal of Approval

FOR IMMEDIATE RELEASE
ROCKPORT, TX, September 3, 2014

The new, popular toy line known as STICKMAN STEW® & The Gold Heart Crew ™ has been awarded the coveted PTPA Winner’s Seal of Approval. PTPA Media has North America’s largest volunteer parent testing community, with over 60,000 parents, and was rated the Most Trusted Seal by 22,000 parents.

Company owner and toy developer Jane Guinn, responds to the news,“We’re thrilled! It’s a special honor for us because the PTPA Award—more than others—really matters to parents.”

The colorful toy line known as STICKMAN STEW & The Gold Heart Crew competed among many product entries from across North America to earn the PTPA™ Seal. The plush line of fun, colorful, posable characters features a meaningful call to action tag line, “Respect. Pass It On!”

Guinn, a “social” pioneer in the toy industry, explains the brand’s unique selling proposition, “Children who learn the value of respect through fun, imaginary play invariably succeed in life at greater levels than those who marginalize or devalue others. We want to help parents teach children respect as a key tool for success.”

STICKMAN STEW, a cobalt blue tender soul who likes to help his friends show their goodness, is part of the colorful Gold Heart Crew which includes STICKKID SID tm, STICKGIRL SHIRLtm, and STICKGAL SALtm. Each of the toys features a heart of gold to remind kids we are all bound by a single common attribute: our hearts.

Parents may purchase the toys, which range from $7.00 to $9.95 each, from the company’s web site www.stickmanstew.com.
The PTPA Award is distinguished by its panel of independent parent volunteers who evaluate products in their own homes to ensure that PTPA winners are chosen based on merit and consumer experience – not on commercial considerations. As a result, the PTPA Media™ Seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value.

PTPA CEO and founder, Sharon Vinderine, has appeared on nearly 100 morning shows as a reliable source for the latest and greatest in family products. The media and parents alike trust the collective opinion that PTPA Media represents.

Media inquiries:
Jack Goldenberg@mac.com
973.590.7343
Einstein, daVinci & Goldenberg, LLC.
Denville, NJ 07843